Modern Protocol & Business Etiquette

About the Program

In essence, protocol management has always been about optimizing relationships by maximizing personal attention and systemizing logistics. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management enables the staging of personal encounters, and optimizes effective networking. It is the modern currency of relationships.

This program incorporates a variety of tools and methods to ensure successful learning outcomes including lectures, case studies, group discussions, role play exercises, and group and individual exercises as well as a final comprehensive etiquette dinner exercise to apply all skills learned.

Program Fees
3-day program (inclusive of exercises) – USD 2,700
A special 10% discount is available for group bookings.

Contact Zaubash Shakir at for more information on program details.

Course Aims

  • Learn international protocol and etiquette approaches and standards to manage high-level meetings and events with dignitaries and other valued stakeholders
  • Develop professional and diplomatic social skills and networking methods through hands-on activities
  • Deepen understanding of social expectations in multiple cultural contexts

Who should attend

  • VIP and Protocol Managers
  • Private Consultants
  • Business leaders and senior executives
  • Human resources staff
  • Embassy staff
  • Staff of international or multilateral organizations
  • PR and international relations specialists
  • Hospitality Professionals
  • Media and public relations professionals
  • Personal assistants
  • Interpreters and Liaison officers
  • Event planners and professional conference organizers
  • Anyone required to interact with important individuals as part of their professional or personal lives


Select chapters of “Protocol to Manage Relationships Today”

About the Instructors

Jean Paul Wijers

Founder and Director of Protocolbureau

At the Royal Weddings and State Funerals of the Dutch Royal Family, Jean Paul Wijers was the Head Usher. He is also the co-author of “Managing Authentic Relationships” and “Protocol to Manage Relationships Today”

Christine Schiwietz is wearing a white button down shirt and black blazer, smiling at the camera

Christine Schiwietz

Professor of Sociology, Assistant Dean, Georgetown University in Qatar

Serving on the Board of Governors at the American Chamber of Commerce in Qatar and has served as the Past-President of The District of Columbia Sociological Society

Bengt-Arne Hulleman is wearing a blavk coat with blue tie and white shirt

Bengt-Arne Hulleman

Executive Director of Protocolbureau

Co-author of ‘Protocol to Manage Relationships Today,’ Bengt-Arne served as Head of Protocol at the ICC, & as Policy Assistant to the Grand Master and Master of Ceremonies of HM Queen Beatrix of The Netherlands

Program Schedule September 26 – 28, 2022

Three days from 8:30 am to 2:00 pm with an etiquette exercise on Day 2 in the afternoon

Day 1 | 8:30 am to 2:00 pm
Understanding the “bigger picture”
Why knowledge of international protocol and global social skills (etiquette) are important?
Why is it important to be culturally aware? Why is it important to have access to the right networks and a reciprocal relationship with the right people?

Understanding the basics
Introduction to global social skills, networking, and politesse
Introduction to the role of international protocol in managing a network
Introduction to cross-cultural communications
Day 2 | 8:30 am to 1:30 pm
The role of the protocol officer; introduction to global social skills, networking, and politesse
Day 2 | Afternoon
Etiquette real-life business case study – following the session about social skills, networking, and politesse, the participants are given the opportunity to attend a formal reception
Day 3 | 8:30 am to 2 pm
Evaluation of the etiquette real-life business study – how did it go?

Protocol business case study – hands-on activity
The participants are asked to apply their gained knowledge, skills, and experiences to a high-level corporate networking dinner attended by dignitaries and high-representatives of the corporate world, to be held in Doha, Qatar, by formulating the relational goals, designing the program, analyzing the important stakeholders and cultures participating in the event, and determining the protocol

Certificate distribution

Guest Speakers

His Excellency General Dick Berlijn, former Commander of the Dutch Armed Forces
Her Excellency, the Ambassador of the Kingdom of The Netherlands, Marjan Kamstra

Highlights from December 2019