Digital Strategy Essentials
Lead with Digital Strategy:
Successful leaders understand how to leverage technologically driven advancements. This module provides the essential toolkit for multi-industry leaders:
Strategies to position and promote your brand and visibility with the tools and secrets of digital advertising, market research, branding, data visualization, and reputation management. This module captures the core digital strategy essentials for leaders to successfully develop, position, and amplify their business impacts.
Thursday, July 21, 2022
8 am – 2 pm
Part of the Lead Without Limits: A Professional Development Series
Learning Objectives:
Be able to predict demand for your products and services
Explain the pros and cons of leveraging the major digital platforms
Understand how to launch campaigns to position your brand and achieve business objectives
| Part 1 |
| Insights into customers Market testing new ideas Predicting demand |
| Part 2 |
| Understanding the full digital landscape Evaluating major social media platforms (YouTube, Instagram, Google, LinkedIn, etc.) Targeting your message |
| Part 3 |
| Developing your message assets Choosing the right tools to meet the objective Launching campaigns and measuring KPIs |
| Program Fees |
|---|
| Price per single course: QAR 1,800* Price for the entire series: QAR 5,600 Contact Zaubash Shakir at zs150@georgetown.edu for more information. *Discounts available on single course registration for corporate groups and QF Alumni. |
About the Instructor
Nino Kader currently leads a digital agency in Qatar and Washington, D.C. His experience spans 20 years of digital marketing and he has been featured on the front page of The Washington Post and in numerous other publications for his expertise. He is a frequent guest on Al Jazeera where he has covered topics related to digital platforms such as Google, Facebook, and Twitter, and has taught widely popular Community Classes at Georgetown University in Qatar on digital marketing.