Personal Branding for Leaders
October 6 – 7, 2025
9 am – 3 pm
In Person at Georgetown University in Qatar
Discover how you can stand out with your unique personal brand and image. The ability to lead effectively and distinguish oneself through a powerful personal brand is paramount in today’s highly competitive leadership landscape. The Personal Branding for Leaders course is designed to elevate leadership capabilities and enhance professional presence, leaving a memorable mark in your industry. Learn to craft a distinct personal brand and image both online and offline by applying strategic communication tools and enhancing your overall communication skills. This comprehensive course combines interactive activities, group work, and real-world case studies and stories to equip participants with the skills and knowledge necessary to thrive as influential leaders.
| Program Fees |
|---|
| Price for the two day course: QAR 4,400* Contact Zaubash Shakir at zs150@georgetown.edu for more information. *Discounts available on single course registration for corporate groups and QF Alumni. |
About the Instructor
For more than a decade, Dr. Emma Shaffu has immersed herself in the world of corporate communications and digital marketing from both the client and agency sides.
Beyond boardrooms and communication strategies, she discovered her passion to empower individuals to captivate attention and lead with impact as a public speaking and leadership trainer. Emma has guided many individuals and entrepreneurs towards realizing their full communicative potential, including through teaching executive education courses at Georgetown University.
As a University Instructor, she has fostered an understanding of digital marketing, integrated marketing communication, and research among her students. She received a PhD in Communication from Pompeu Fabra University in Barcelona, Spain and recognizing the importance of nonverbal communication, also earned a Level 3 certification in body language.
Throughout her diverse endeavors, Emma’s unwavering passion remains the driving force behind her pursuit of excellence in teaching, training, and communication.