December 1 - 3, 2019


About the Program

In essence, protocol management has always been about optimizing relationships by maximizing personal attention and systemizing logistics. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management enables the staging of personal encounters, and optimizes effective networking. It is the modern currency of relationships.

This program incorporates a variety of tools and methods to ensure successful learning outcomes including lectures, case studies, group discussions, role play exercises, and group and individual exercises as well as a final comprehensive etiquette dinner exercise to apply all skills learned.


Course aims

  • Introduction to international protocol and etiquette approaches and standards
  • Develop professional and diplomatic social skills and networking methods through hands-on activities
  • Deepen understanding of social expectations in multiple cultural contexts

Length of the program

3 days from 8:30 am to 2:00 pm with a final etiquette dinner on Day 3 from 6:00 pm to 8:30 pm


Early registration: $2,300 (before November 17, 2019) Late registration: $2,500.

A further 25% discount applies Georgetown University alumni and returning executive or community education students.


Select chapters of “An Expert’s Guide to International Protocol” and “Managing Authentic Relationships.”

Who should attend

  • VIP managers
  • Protocol managers
  • Business leaders and senior executives
  • Human resources staff
  • Embassy staff
  • Staff of international or multilateral organizations
  • PR and international relations specialists
  • Media and public relations professionals
  • Personal assistants
  • Interpreters
  • Liaison officers
  • Event planners and professional conference organizers
  • Private consultants
  • Anyone required to interact with important individuals as part of their professional or personal lives



Jean Paul Wijers, Founder and Director of Protocolbureau

At the Royal Weddings and State Funerals of the Dutch Royal Family, Jean Paul Wijers was the Head Usher. He is also the co-author of “Managing Authentic Relationships”

William Hanson, British etiquette expert

BBC’s go-to voice for matters of etiquette and courtesy and author of the “The Bluffer’s Guide to Etiquette” and “The Bluffer’s Guide to Entertaining”

Dr. Christine Schiwietz, Professor of Sociology, Assistant Dean, Georgetown University in Qatar


Program Overview

Day 1 - 8:30 AM to 2:00 PM

Understanding the “bigger picture”

  • Why knowledge of international protocol and global social skills (etiquette) are important?
  • Why is it important to be culturally aware? Why is it important to have access to the right networks and a reciprocal relationship with the right people?

Understanding the basics

  • Introduction to global social skills, networking and politesse
  • Introduction to the role of international protocol in managing a network
  • Introduction to cross-cultural communications

Day 2 - 8:30 AM to 2:00 PM

Protocol business case study – hands-on activity

The participants are asked to apply the obtained knowledge, skills and experiences to The World Press Photo Awards Ceremony to be held in Doha, Qatar this year by formulating the relational goals, designing the program, analyzing the important stakeholders and cultures participating in the event and determining the protocol.

Day 3 - 8:30 AM to 2:00 PM

Etiquette real life business case study

The formal etiquette gala dinner

The participants will be divided in groups and made responsible for various aspects of planning the evening program, welcome speech, seating arrangements, networking, certificate ceremony, etc. At 6:00 PM, participants will meet at a luxury hotel to execute the planned dinner. William Hanson will be the keynote speaker talking about business etiquette and table manners, and the evening will conclude with a certificate ceremony.


For a detailed brochure please click here