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The Hospitality Management Program in the Georgetown University School of Continuing Studies, in partnership with the Qatar Tourism Authority and in collaboration with GU-Q, delivered a three-day executive education program to local tourism and hospitality professionals on “Global Consumer Insights and Data: Creating Authentic Brand Experiences”.

Through hands-on training and interactive discussions with Georgetown University hospitality management faculty, participants explored how tourism and hospitality professionals can shape a traveler’s journey through Qatar by creating memorable and authentic experiences. 

In addition, a collaborative networking event featuring renowned chefs, restauranteurs, and local suppliers explored the ways in which Qatari and Qatari-inspired cuisine can enhance the visitor experience.