Modern Protocol and Business Etiquette

About the Program

In essence, protocol management has always been about optimizing relationships by maximizing personal attention and systemizing logistics. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management enables the staging of personal encounters, and optimizes effective networking. It is the modern currency of relationships.

This program incorporates a variety of tools and methods to ensure successful learning outcomes including lectures, case studies, group discussions, role play exercises, and group and individual exercises as well as a final comprehensive etiquette dinner exercise to apply all skills learned.

Course Aims

  • Learn international protocol and etiquette approaches and standards to manage high-level meetings and events with dignitaries and other valued stakeholders
  • Develop professional and diplomatic social skills and networking methods through hands-on activities
  • Deepen understanding of social expectations in multiple cultural contexts

Who should attend

  • VIP and Protocol Managers
  • Private Consultants
  • Business leaders and senior executives
  • Human resources staff
  • Embassy staff
  • Staff of international or multilateral organizations
  • PR and international relations specialists
  • Hospitality Professionals
  • Media and public relations professionals
  • Personal assistants
  • Interpreters and Liaison officers
  • Event planners and professional conference organizers
  • Anyone required to interact with important individuals as part of their professional or personal lives


Select chapters of “Protocol to Manage Relationships Today”

Course Dates TBA

Three days from 8:30 am to 2:00 pm with an etiquette exercise on Day 2 in the afternoon

Day 1 | 8:30 am to 2:00 pm
Understanding the “bigger picture”
Why knowledge of international protocol and global social skills (etiquette) are important?
Why is it important to be culturally aware? Why is it important to have access to the right networks and a reciprocal relationship with the right people?

Understanding the basics
Introduction to global social skills, networking, and politesse
Introduction to the role of international protocol in managing a network
Introduction to cross-cultural communications
Day 2 | 8:30 am to 1:30 pm
The role of the protocol officer; introduction to global social skills, networking, and politesse
Day 2 | Evening
Etiquette real-life business case study – following the session about social skills, networking, and politesse, the participants are given the opportunity to attend
a formal gala dinner reception
Day 3 | 8:30 am to 2 pm
Evaluation of the etiquette real-life business study – how did it go?

Protocol business case study – hands-on activity
The participants are asked to apply their gained knowledge, skills, and experiences to a high-level corporate networking dinner attended by dignitaries and high-representatives of the corporate world, to be held in Doha, Qatar, by formulating the relational goals, designing the program, analyzing the important stakeholders and cultures participating in the event, and determining the protocol

Certificate distribution

Highlights from December 2019